That Concept Store is an amazing and unique concept that is housed in Mall of the Emirates. The store features eclectic and fabulous stuff, the only downside is that the prices are very expensive.

Good collections of avant garde fashion + eclectic cafes hidden in 1 corner of MOE

Quite sophisticated and sleekly designed store in the Mall of the Emirates! Selection of the brands is exquisite and I am glad to know that some Japanese brands are features as myself being Japanese. Looking forward that it will feature more of the brands!

First I would like to thank whoever took part in such a project! It’s an amazing 2 floors concept store by MAF with a ground floor valet parking. The Store support both international and National company names. The store has the following offerings :-Sunglasses section-Customize T Shirt station (you need to bring your short any color will do)-Customized neon light station-Shoes Section-Funky groceries-Alteration tailoring service (with really good prices the length alteration took 30DHS only)-Gym & catered classes-Clothing section-Makeup section-Curated Gallery-National brands are included too-Massage section-Cafe (Around The Block)- Wrapping station-Nail & Hair Salon- Home section- Art section-Perfume SectionThe store is a must visit stop as it’s an exceptional experience with hands on staff 🙏🏻

Aesthetic. Refreshing. Innovative. Entertaining.Havent come across a store that houses such unique items, tailored to a very niche market. Loved the chess and carrom board available, allowed us to have a little fun.Only downside is how ridiculously expensive everything is. Definitely a great place to spend your life savings on 😂👍

Its a beautiful & unique concept by MAF. First you enter and you wont be able to understand, but when you browse through the store and it will make you WOW!!It has diffrent shops or concept with in store Like1)barber shop2)Coffe shop,3) All your neeed for beach ⛱4) Nail barApart from apparel and footwear and accessories.Its a future store for all your needs under 1 roof for self and Family👪.Located at level 1 of mall of emirates.

A complete different experience in retail in Dubai. Many stores bare the name Concept but THAT Concept Store in Mall of the Emirates is definitely a different Concept. Walking through the store is a complete journey. You will find restaurants, coffee shop, barber, beauty salon, laundry, gym, grocery... A part from all this, most of the items sold at the store are exclusive to THAT. If you are in Dubai, I would highly suggest sparing some time to visit this one of a kind store

I was looking forward to visiting this store and finally did so yesterday. The store is very different from your normal store however, I feel that it lacks in the service department.The staff seemed unsure and lacked in their customer service. There was only one person handling the jewellery section and he had to rush with me and leave someone else to finish the sale as other customers were waiting.I tried their icecream which was utterly delicious but placed in a wrong position and not well thought of. It should have been put somewhere with at least a table and chairs so one can sit and enjoy this treat. I asked the lady who served me where I could sit and she said I can walk around and have it as there is no where to sit.I was actually stuck with it because I had to remove my mask and walk around the store trying to finish it as fast as I could!Your store concept is amazing but a lot can be improved!

Lovely new Concept store opened few months back with everything at ghe same place (restaurant, cafe, laundry, gym, nail spa, clothes ... and many other things)Worth a visit for sure.

Nice store

Really didnt know what this place is... Definitely overpriced... Nice concept and all but didnt know what does it sell... 😂

THAT concept .. amazing

Concept is good and well laid out. For mens grooming needs, checkout That Barber and ask for Tony.

The best shopping 🛍 store in the whole uae 🇦🇪 looking forward to more greatly experience with, [THAT concept store]🕺🏽😍

Amazing collection. A treat for the eyes. A must visit place.

The design and the ideas 💡 were amazing worth to be visited

Nice concept store in Mall of Emirates

Wow best shop ive ever seen crazy atrium i love the escavator and elevator.

Extremely disappointed. When you spend at least 10 minutes in the store roaming around, and not a single person in their yellow sashes (their supposed employees) acknowledges your existence, asks if you need any help, or even welcomes you into the store, that raises a MAJOR red flag. I could not believe that I went through the majority of the store, and not a single employee asked if I needed any help, although they were not busy and simply preoccupied with each other, socializing on the job. No wonder the store was empty.

Amazing Concept, First of its kind.Shopping, Gym, Cafe, Barber, Ladies Salon, Laundry, Art, Decor, and Customization all under one roof!!A must see and try for everyone.

A street wear heaven 🔥

Unique pieces & helpful staff!

Very unique concept store

Nice clothes and it’s located in The mall of the emirates, good brand 👍🏼.

Excellent

Woow the great place to visit

That Concept Store is a multi-storey store with a variety of goods that are not available in other stores في